Do you think you know AdWords? I thought I did, until I took the following 6 question pop quiz. Question 1 A long page with high keyword density will always beat a short page with lower keyword density for quality score? True or False? Question 2 How much do images impact your landing page quality score? A)...

Does Google hate or penalise marketers? You would think the answer is no, but the actual answer is YES! Why would Google AdWords penalise the main majority of people that generate their income? It is part of the AdWords Quality Score algorithm. Google strives to provide ‘relevant’ content...

Quality score is a means by which Google AdWords passes judgement on your landing page and your pay per click advertising campaigns.  By judging the ‘value’ and ‘relevance’ of your campaign AdWords will then assign you a ranking between 1 and 10 for your keywords. Is this fair?...

There are many search marketing tactics out there that come and go, but one method that has proven its value with Industrial Marketing is the press release. The industrial market provides an excellent opportunity as companies often have brands and products that buyers search for. With a carefully constructed...

Google AdWords offers an easy and affordable way to reach your clients. Potential customers can be targeted by time, location and search terms.  Budgets can also be set to maximise your return on investment  by measuring your ROI through AdWords conversion analysis. In these current tough economic...