Feature articles are also referred to as “case studies”.  They differ to news articles or product press releases as they usually concentrate on a specific topic and use that as promotion for a company. Case studies are used to inform, educate and demonstrate technical expertise on a certain subject. Case...

A news web release will differ from a product press release as it will be focused on a news event related to your company rather than a product or service.  Keeping that in mind we want to focus on specific news events that can be used to promote your company. Some events may include: •    Awards •   ...

Press releases have been around a long time. They have been traditionally focused on the offline world, mainly for print. The internet and the print industry are very different marketing mediums. If you are writing a web product release, it should be constructed specifically for an internet audience...