Does AdWords Hate Marketers?

Does Google hate or penalise marketers? You would think the answer is no, but the actual answer is YES! Why would Google AdWords penalise the main majority of people that generate their income? It is part of the AdWords Quality Score algorithm. Google strives to provide ‘relevant’ content for its users.

The below text is paraphrased directly from Google AdWords help section.

Web pages that merrit low landing page ‘quality scores’

“Users have consistantly provided negative feedback on several types of websites, in effect to provide a better user experience for advertisers and users, ads promoting these types of websites may recieve a low landing page Quality Score”

websites that will be penalized:

• data collection sites
• arbitrage sites
• malware
• ebook sites
• get rich quick sites
• comparison shopping sites
• travel aggregators
• Affiliates

You can read the article for yourself

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=66238

Don’t get worried if you are an Adwords marketer in any of the above cases. Yes you should be concerned, but we can get around these problems.

Please read my Post on Adwords Quality Score Part 1 to start you off on tips on improving your AdWords Quality Score.

Good luck with your Google Adwords campaigns.

Utopian Web Strategy