AdWords and Quality Score - free tips Part 1

Quality score is a means by which Google AdWords passes judgement on your landing page and your pay per click advertising campaigns.  By judging the ‘value’ and ‘relevance’ of your campaign AdWords will then assign you a ranking between 1 and 10 for your keywords. Is this fair? Some say yes, some say no!

Every web strategist who uses AdWords for a living has at one stage in their career became frustrated with the power and control that Google has over them. Instead of getting frustrated and angry it is better to work out  how Quality Score works and adjust our campaign to improve its ‘relevancy’ and ‘value’.

Why did Google create the ‘Quality Score’ - It improves relevance and enhances the experience of users, according to them! Problem - we can’t do anything to change this! Solution - Work out what are the elements of the Quality score and deliver it!

Some tips for improving your AdWords Quality Score

• Click through rate ( it must be relevant if its got a high CTR right?)
• Aim for a click through rate of a least 1% - below this is deemed ‘poor’
• Keep your keywords in small adgroups to maintain ‘relevancy’
• Quality Score has 3 main elements, your landing page, keywords and click through rate
• You need related content (8-10>) pages in your website, but not necessarily on the landing page
• Site structure plays a big role in increasing your landing page QS and legitimacy. E.g privacy policy, site map, about us, related content etc.
• Make your site a real site, not just a landing page!
• Images can help to improve Quality Score

Stay tuned for part two when we delve into more tips on how to imporove your Quality Score. We will also delve into tips on creating websites for Adwords in mind.

From Utopian Web Strategy