AdWords Quiz - How Good Are You?

Do you think you know AdWords? I thought I did, until I took the following 6 question pop quiz.

Question 1

A long page with high keyword density will always beat a short page with lower keyword density for quality score?
True or False?

Question 2

How much do images impact your landing page quality score?
A) a little
B) a large influence

Question 3

How important is it to have a site structure with your landing page? Is it ok to just have a landing page or should you create a “site” with links to relevant content, about us, contact us, privacy policy, etc?

A) Site structure is very important
B) Having links to other content pages is not important

Question 4

An opt-in squeeze page, can often have a better quality score than a long form sales page?
True or False?

Question 5

If Google originally gives you a poor QS, you can make changes to your website and Google Adwords will re-evaluate your website (hint do it right from the start!)
True or False?

Question 6

Common, Search Engine Optimisation techniques help quality score for AdWords landing pages?
True or False?

Answers

1. False! Quantity does not effect Quality score. Very suprised here. My guess is that long worded sales letters do not provide instant relevancy for the end user so they are penalised. Write your web copy short and concise so that a user can find they information they want quickly.

2. B! Images have a very high effect on QS? What? Well looks like those images of piles of cash do pay off!

3.  It is VERY important to have a SITE structure.  Increase your site ‘legitimacy’ in the eyes of Google by including links to site map, about us, contact us, privacy policy and related content

4. TRUE, an opt in sqeeuze page may have a better QS than a long worded sales page? Confusing I know!

5. FALSE, often best to resubmit with new campaign name and URL.

6. TRUE, organic SEO techniques can often help with improving your laning page QS.

I’m sure you were just as suprised as I was after taking this quiz. If you are worried don’t be as you can read my article

Adwords and Quality Score tips - Part 1

Good luck with your Google Adwords Advertising

Utopian Web Strategy