6 ways to improve your AdWords campaigns

Google AdWords offers an easy and affordable way to reach your clients. Potential customers can be targeted by time, location and search terms.  Budgets can also be set to maximise your return on investment  by measuring your ROI through AdWords conversion analysis.

In these current tough economic times you should optimise your AdWords campaigns to include the following:

Focus your AdWords prices and savings

If you are selling products, mention prices, discounts and special offers. If you are providing services mention the benefits and possible discounts or package deals you may have.

Use value related keywords

People are searching for value. Use keywords such as “discount”, “savings” “special price”. If you can afford to reduce your prices in tough economic times, your click through rates will increase.

Make sure your ad groups are highly targeted

AdWord groups perform best when they are highly targeted. Include your keywords in the ad copy. Keep the number of keywords in each ad group low and create more ad groups from successful keywords.

Refine your AdWords with negative keywords

Negative keywords filter out unwanted clicks. If you are using broad match keywords you will be receiving a lot of impressions and unwanted clicks from untargeted traffic

Optimise your landing pages

Send your traffic to relevant pages that have information that relates to your AdWords. Make it easy for people to enquire or make a purchase. Google recommends to ‘make it as easy as possible’ to find the information they want.

Optimise your conversion rates

Use the free AdWords conversion tracking tool determine which keywords are converting for you. Eliminate poor converting keywords and modify poor performing ad copy.
Good luck with your AdWords

Utopian Web Strategy

Successful keyword Management in AdWords

Google AdWords is a system that can be greatly rewarding if you take the time to set up your campaigns correctly from the beginning. Effective pay per click management is the key to designing and implementing high performance pay per click marketing campaigns.

By grouping your keywords you will be able to:

• Raise your Quality Score as your keywords will be more relevant
• Lower your costs as your minimum bids will be lower
• Increase your exposure with higher ad positions

One of the major themes that keeps coming out with Google is “relevance”. If you read any of their guidelines for AdWords and webmasters this phrase is continually mentioned.

What do we want to do with Google? GIVE THEM WHAT THEY WANT!

By producing highly relevant ad groups with a small number of keywords, each of your ad groups will be highly targeted to your ad copy. In fact to get top Quality Scores Google recommends that your ad copy contains your keywords.

The ideal AdWords account will have a number of campaigns with each of those campaigns containing tens of ad groups. Each of the ad groups will have a small number of keywords directly relating to the ad copy of the ad group.

When we refine, we optimise. By providing highly targeted ad groups we are providing Google with they want, and in return they will reward us with what we want (greater performance).

Good luck with your Search Engine Marketing.

Utopian Web Strategy

AdWords Conversion Tracking

Google AdWords is probably one of the greatest advances in marketing we have ever seen. You can get into search engine result pages almost instantly and drive traffic from any location in the world to your website.  One of the downsides to AdWords is that it is increasingly becoming expensive and competitive.

Enabling conversion tracking within your AdWords account will provide you with a great level of insight into your online campaigns. Just like you would analyse traffic on your website why shouldn’t we analyse the traffic you receive from AdWords. From Google ” AdWords Conversion Tracking is a tool to help you measure conversions, and ultimately help you identify how effective your AdWords ads and keywords are for you”.

To succeed with AdWords you MUST know your sign-up rate and conversion rate at the campaign, ad group, and keyword level. Without this information you will NOT stand any chance of thriving in AdWords.

When it comes down to it, we need every tool available to obtain that competitive advantage. Wouldn’t it be great if we could know which keywords ended up providing the most leads, or which keywords produced sales. What would we do with that data? We would otpimise and streamline to improve on those keywords! This can be easily achieved by Google AdWords conversion tracking.

Good luck with your AdWords

Utopian Web Strategy