SEO for Product Distributors

Search Engine Optimisation (SEO) is one of the most cost effective and valuable marketing services available for any product related business. The more products and brands you have the greater the opportunity to get into search engines.

Using Search Engine Optimisation as a long-term strategy to increase your company’s exposure within search engines is by far one of the most cost effective marketing activities available to date.

Often SEO work carried out can provide value for a company for a number of YEARS. Other marketing activities often only have a very short period where they provide value then they become inactive.

For any business that sells brands and products, it is crucially important to be found within search engines with minimal effort by potential customers. If your business is not found in search engines you are missing out on a lot of free website traffic: traffic that often converts into quality sales leads.

Engineers and procurement officers often use search engines and websites such as IndustrySearch to find products or services that they require. When an engineer searches for a product it is often very specific.

Through our Search Engine Optimisation campaign we can make sure that your brand and products show up within search results, which will increase your sales lead generation.

Benefits of Search Engine Optimisation:

·         SEO is one of the most important aspects of web strategy

·         SEO will create the majority of your website traffic

·         SEO will ethically increase the quality and quantity of traffic to your website

·         SEO will optimise your website with the use of  the best keywords

·         Targeted SEO provides the highest return on your marketing investment

Utopian Web Strategy is an industrial and product marketing specialist, with a dedicated SEO team.

If you would like to find out more about how Search Engine Optimisation can benefit your business visit www.utopianwebstrategy.com.au

A quick guide to what Google wants

Google uses relevance, trust and authority to rank websites. There is a bias towards information sites as they can act as sources of information for industries.

• Prefers natural link growth over time
• Is good at determining paid links
• Biased towards link based data
• Site age can determine trust
• Keyword usage, density and variation is important
• Anchor text is important (it is used in the relevance factor)
• Reciprocal and sitewide links do not carry as much importance as plain editorial links
• Can take up to 12 months to penetrate search engines for competitive terms

Google place the most importance on backlinks compared to any other search engine. The quality and quantity also plays a considerable factor. Getting as many links from anywhere and everywhere can actually hurt your site as the links may not be relevant to your website. If you really want to dominate your niche, you need to build your links the right way from the start!

Good luck with your Search Engine Optimisation

Utopian Web Strategy

Google Optimisation

Google is search engine that works on academic citation. It uses relevance, trust and authority to rank websites. It can be biased towards informational sites that serve as a resource within their specific industry.

Relevance is measured by the content that Google can access from a website. Each and every page of your website is an entry point for a search engine. You should optimise each product, service or content category to be most relevant to your targeted keywords. Making your website more relevant to your targeted keywords will increase your search rankings. This is one of the most basic principles of SEO.

Authority can be see a social indicator of how popular a website is in a particular industry. Authority can measure expertise within your industry. Authority sites will often have large amounts of content as they are an industry source for information.

Trust is a measure of how reliable a website can be in providing information. Trust is measured with the ingredients of authority, relevance and links. Part of trust is site age and link age. For competitive niche’s it can take up to a year to rank for keywords.

When writing your content and looking for link partners one of the most important aspects is relevance. Google wants to give the most relevant search results. If you build your site to have targeted relevance content and you get links from industry related relevant websites you will be optimising  your site the Google way!

Good luck with your Google optimisation

Utopian Web Strategy

A secret tip for SEO link building

It is common knowledge in the webmaster and SEO community that backlinks play an important role in improving your search rankings. Obtaining links from sites can be a frustrating process. It can take a long time and webmasters do not always use the anchor text that you may want. What few webmasters and “SEO specialists” fail to realise is that you have the opportunity to create many links to your webpages almost instantly. How? Through your own website of course!

By implementing “SEO friendly” internal linking structures you will be telling Google which pages are more important in your site.  You will also be “voting” for each of your internal pages with the exact anchor text that you chose. You simply do not have that flexibility with external link building as not all webmasters think like web strategists.

Google prefers editorial links compared to acquired links. So as you are writing copy in your website and you notice you are talking about one of your sub pages, link to that sub page with your targeted anchor text. As long as you don’t spam it up, you are adding a contextual, editorial link which is of much higher value. Also check your webpage ‘PageRank’. If your internal page has a ‘PageRank’ then you can use that to boost other internal pages by passing on the link love.

You may be thinking “I have site wide navigation” and “what about my footer navigation”? Google does not give these links as much value as a plain and simple optimised text links. So next time when your adding new content into your site, if you get the chance add a few text links to your other pages. Also remember to make your sites internal linking structure “SEO friendly”.

Good luck with your SEO link building

Utopian Web Strategy