At UWS we realise how important successful PPC management is for business growth.  Google AdWords rewards accounts with high click through rates with low costs.

By carefully constructing your campaigns correctly from the beginning your click through rates will be high and your costs low! We have tested many campaigns and know all the methods to work into competitive markets.

At UWS we do PPC differently because we construct a strategic “battle plan” for your campaigns. Everything is done correctly from the start with continual precision that delivers online success

Pay per click Management Strategy

Construct highly targeted ad groups: Small groups of keywords with highly relevant advertisements

Produce high click through rates: The higher your click through rate the more Google rewards you with lower click costs

Design relevant landing pages: Relevant landing pages help you to increase your quality score and conversion rate

Lower costs per click: Strategically lower the maximum bid for your keywords over time while maintaining positions

Continual keyword discovery: We will continue to update your campaign

Continually split test your ads: Every month a new ad will be created to see if we can improve on the last

Find converting keywords: Goal tracking and  web analytics will help us determine which keywords are most important to your campaign

In summary the optimisation of your keywords, ad groups and ad copy will:

1. Raise your click-through rates
2. Lower your cost per click
3. Improve your quality score
4. Improve your ad position (for less money)