Our pay per click proposals will outline the best keywords for your market. Keywords will be grouped into tight ‘ad groups’ with highly relevant advertisements. This will result in high click through rates and the ultimate success of your pay per click campaigns.

Our top line pay per click objectives are:

Increase click through rates - decrease click costs - increase conversions

Pay per click proposal

We will research your company and market to come up with a list of keyword groups for your products and services. The keyword list will include estimated monthly clicks and costs. We will also include proposed ad copy for each of the advertisements.

PPC account setup

Once keywords and ad copy is signed off by you we will set up your account. Your daily budgets, region targeting, keyword bidding and ad copy testing will also be set up at this time.

PPC goal creation

By setting goals for your PPC traffic, your money will never be wasted. If your goal is lead generation then we will be able to know how much each lead cost, where the lead came from and which keywords generated that lead.

PPC account monitoring and optimisation

Your account will be continually monitored and optimised. By setting up goal conversions within your site we can begin to work out which keywords are brining you the highest return for your investment. Ads will be split tested so each month the best ad will stay and we will write a new ad to try and beat the last. Split testing is a continual optimisation process. We will also asses your AdWords performance through our web analytics programs which will give us higher insight into your performance.

Monthly reporting - Every month we provide you with a report showing activity for the month along with optimisations and recommendations.

PPC is one of the fastest growing but also most competitive areas of internet marketing. This is why a PPC Battle Plan is needed!