The last five years have presented a significant change in the industrial manufacturing and engineering industries. Traditional marketing channels have become less effective in generating quality leads.
Engineers and technical buyers have embraced the internet to find product and service information. Marketing program budgets are being shifted online.
According to recent surveys up to 90% of engineers use the internet to research technical products.
Companies working in the industrial sector need to make sure that they are utilising the internet for maximum exposure of their products and services