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Relevant Backlinks

Search engines like Google will often refer to backlinks (the links to your website from other sites), to better gauge relevance. The healthier and more relevant the backlinks that your site contains, the more that Google will consider it a priority. This technique has been used in the past to exploit loop holes within Google’s algorithms, and the search engine has since introduced measures to check that websites possess relevant backlinks only, as opposed to hundreds of low quality links.

Fresh Content

There is nothing as highly prioritised as fresh content when it comes to Google. The search engine loves informative text, and they prioritise websites that maintain consistent content as often as possible. Older websites that don’t change their content much often find that they become outranked by more modern competitors that update their blogs or content weekly.

Meta Tags

Your Meta tags will often look like this: Home | My Website | Example Keyword, and they are responsible for defining the niche and subject of your website. When matched with your keywords, and then featured within your Meta description, you’ll be providing search engines with an effective method of defining your website’s industry, or services.

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