In all search engines, links are the direct route to top search engine rankings

There are many ways to construct effective link building strategies that will drive your site up the search engine rankings. Google is increasingly placing importance on the number and quality of backlinks a site has.

Before we get into link building strategies let’s take a quick look what type of links Google wants:

Relevance

Search engines like links from relevant sites.  It is better to get links from other websites in your industry than from anywhere and everywhere

Authority

Authority measures expertise. If you can obtain links from authority websites in your industry, search engines will place a higher value on your website

Trust

Trust is a measure of how reliable a website is in providing accurate information. Google uses several factors to determine trust; authority and relevance form part of trust. Time also plays a part as Google likes older domains.

In summary link anchor text (the keywords in your links) can be used to measure relevance  and authority, while links from high ranking, popular websites can convey both authority and trust to your website.

A vertical search engine is an example of a site that can provide relevant, trusted and authority for your backlinks

Link Building Strategies

• Paid directory listings
• Free directory listings
• Local business directories
• Community based sites
• Blog directories
• Blog marketing
• Highly trusted websites
• Vertical Search Engines
• Article marketing
• Press releases
• E-zines
• Paid links (into industry websites)
• Blog comments
• Forum comments
• Link requests
• Reciprocal linking
• Social Media blogging
• Industry news blogs
• Topical relevant sites
• Industry magazine portals
• Providing excellent content (link bait)

There are many ways to build backlinks to a website. Backlinks are increasingly becoming more and more important for SEO.

Your company should have its individual linking strategy, due to the importance Google places on relevance