Google AdWords is a system that can be greatly rewarding if you take the time to set up your campaigns correctly from the beginning. Effective pay per click management is the key to designing and implementing high performance pay per click marketing campaigns.

By grouping your keywords you will be able to:

• Raise your Quality Score as your keywords will be more relevant
• Lower your costs as your minimum bids will be lower
• Increase your exposure with higher ad positions

One of the major themes that keeps coming out with Google is “relevance”. If you read any of their guidelines for AdWords and webmasters this phrase is continually mentioned.

What do we want to do with Google? GIVE THEM WHAT THEY WANT!

By producing highly relevant ad groups with a small number of keywords, each of your ad groups will be highly targeted to your ad copy. In fact to get top Quality Scores Google recommends that your ad copy contains your keywords.

The ideal AdWords account will have a number of campaigns with each of those campaigns containing tens of ad groups. Each of the ad groups will have a small number of keywords directly relating to the ad copy of the ad group.

When we refine, we optimise. By providing highly targeted ad groups we are providing Google with they want, and in return they will reward us with what we want (greater performance).