WordPress Plugin Displays Google Analytics Stats in Dashboard

Atlanta, GA (PRWEB) July 15, 2009

A new plugin for WordPress displays tracking data from Google Analytics, WordPress and MailChimp, all integrated together into a single WordPress dashboard. The plugin is provided free of charge by MailChimp and can be downloaded at the wordpress.org plugin directory . A MailChimp account is not required to access the Google Analytics information.

The Analytics360 Plugin provides a comprehensive view of a blog’s performances, allowing publishers to quickly identify which posts are enjoying the most inbound traffic whether from web site referrals or by email. The traffic-over-time chart shows when a post was published or an email campaign was sent in relation to the numbers of site visits, giving a clear view on cause and effect.

Google Analytics is rich with information. This plugin accesses the most relevant information for a blogger and displays it in an actionable way. For example the plugin displays all blog referral sources and provides a drill down path showing the most popular posts. The plugin also includes a world map. Hovering over a country shows the number of blog visitors from that country. Analytics360 provides real-time access to both Google Analytics and MailChimp allowing for instant date range changes.

“Bringing WordPress and Google Analytics together is like mixing peanut butter with chocolate. A natural fit and prefect to the tastes of power bloggers,” says Ben Chestnut, Co-Founder of MailChimp. “We use both applications heavily and wanted to share our tools with the blogging community at large.”

MailChimp supports email for many blogs with a free RSS-to-Email option that updates subscribers whenever a new post is published. MailChimp also developed a simple to install WordPress plugin to manage email list signups.

The Analytics360 plugin was developed for MailChimp by Crowd Favorite using the Google visualization toolset for rendering the dashboard charts. The plugin will work in the self-hosted versions of WordPress including the multi-user version.

In order to take advantage of this plugin, subscribers need to be running Google Analytics on their WordPress site already. Then all they have to do is download and install the Analytics360 plugin and enter their MailChimp and Google Analytics login info. MailChimp takes care of the rest.

About MailChimp:

MailChimp, a leading do-it-yourself marketing service, provides tools to over 80,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp offers a completely free account for users with 100 subscribers or less, and for larger accounts offers two affordable pricing programs: monthly and pay-as-you-go.

AdWords Quiz – How Good Are You?

Do you think you know Google AdWords Advertising?  Do you think your an AdWords Master? I thought I did.

Take the following 6 question pop quiz and see how you go!

Does AdWords Hate Marketers?

Does Google hate or penalise marketers? You would think the answer is no, but the actual answer is YES! Why would Google AdWords penalise the main majority of people that generate their income? It is part of the AdWords Quality Score algorithm. Google strives to provide ‘relevant’ content for its users.

Successful keyword Management in AdWords

Google AdWords is a system that can be greatly rewarding if you take the time to set up your campaigns correctly from the beginning. Effective pay per click management is the key to designing and implementing high performance pay per click marketing campaigns.

By grouping your keywords you will be able to:

• Raise your Quality Score as your keywords will be more relevant
• Lower your costs as your minimum bids will be lower
• Increase your exposure with higher ad positions

One of the major themes that keeps coming out with Google is “relevance”. If you read any of their guidelines for AdWords and webmasters this phrase is continually mentioned.

What do we want to do with Google? GIVE THEM WHAT THEY WANT!

By producing highly relevant ad groups with a small number of keywords, each of your ad groups will be highly targeted to your ad copy. In fact to get top Quality Scores Google recommends that your ad copy contains your keywords.

The ideal AdWords account will have a number of campaigns with each of those campaigns containing tens of ad groups. Each of the ad groups will have a small number of keywords directly relating to the ad copy of the ad group.

When we refine, we optimise. By providing highly targeted ad groups we are providing Google with they want, and in return they will reward us with what we want (greater performance).

A quick guide to what Google wants

Google uses relevance, trust and authority to rank websites. There is a bias towards information sites as they can act as sources of information for industries.

Google Optimisation

Google is search engine that works on academic citation. It uses relevance, trust and authority to rank websites. It can be biased towards informational sites that serve as a resource within their specific industry.

A secret tip for SEO link building

It is common knowledge in the webmaster and SEO community that backlinks play an important role in improving your search rankings. Obtaining links from sites can be a frustrating process. It can take a long time and webmasters do not always use the anchor text that you may want. What few webmasters and “SEO specialists” fail to realise is that you have the opportunity to create many links to your webpages almost instantly. How? Through your own website of course!