Why Magento for eCommerce
Despite being the newest player in ecommerce game, Magento is getting more and more popular. Essential functions for an online store coupled with such outstanding features must bring this open source ecommerce platform to the leading position in this market.
Obviously, purchasing Magento themes and extensions is more beneficial than ordering custom made design. First off, the software is built to be easy to upgrade, just few minutes without going through thousands of lines of code. Along with that, it’s more convenient if you can customize themes and extensions by yourself. Of course, customization services cost less than custom made design. So Magento is time and money saving solutions for everyone who wants to build an online store.
Plus with that, Magento owns outstanding features that make it the best choice supporting for an ecommerce website.
Search engine optimization (SEO): This feature of Magento helps customers in promoting their websites by increasing their visibility in search engine result pages, and thus broadens their market.
Newsletter: Allow customer to release their email and receive latest news from your company. It helps you to establish and maintain a frequent contact with customers as a result.
Statistic: Enable admin to receive monthly statistic report via email or admin panel. With some statistic parameter like client’s portfolio, the amount of access to the website as well as to each product, comments on each product, etc, it’s possible for website owners to know how far they’ve developed, what customer’s taste is, and then set the right strategy for their business.
International support: Magento is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers. Purchasing products in Magento store customers can send them to multiple shipping addresses within one transaction. It’s easy to shop at Magento online stores so they bring good profits to Magento store owners. It’s also easy to change currency and language while buying something at Magento store. It means international clients have nothing to worry about.
Products comparison: Customers can take advantage of this function to choose a range of items (3 for maximum) for comparison and get the most favorite one. Each customer can also make a review on the products he/she has purchased from Magento store. Reading product reviews also help people make the right choice.
Direct payment integration: Support for multiple popular payment gateways such as PayPal, Payments Pro, Payments Pro UK, Payments Standard, etc. Customers can also pay via check order, or purchase order and additional payment extensions are available.
Order management: Includes ability to view, edit, create and fulfill invoice and shipment records from admin panel. Customer can re-order previous orders from their account, while admin is able to view full order histories and create ones in the backend.
Site management: Control multiple websites and stores from one admin panel with ability to share as much or as little information as needed. This allows for efficient management of your online channel.
One page checkout: A commonly issue facing eCommerce websites is cart abandonment due to cumbersome checkout process. Magento with the feature of one page check out, reduces the entire checkout process to one simple page, makes ease of use for customers’ purchase. The fewer steps there are between customer and purchase, the better chance for a completed transaction.
Mobile Commerce: Automatically detect mobile browsers and show the mobile-optimized version of your site and provide either the full site catalog or a smaller selection of products for the mobile customers. According to specialists, mobile transactions will grow unexpectedly over the coming times, and Magento allows retailers and manufacturers to provide customers with a fully mobile, multi-channel experience.
If you have the intention of operating an online shop with system of high demand, then you should chose Magento as simply because of these words: ”Magento is a feature-rich eCommerce solution offering complete flexibilityand control over the tool, content, and functionality of an online store”
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